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BDC

Worse than Worthless

Thomas B. Hudson - Life is difficult enough when you at least know what you don’t know. But when you don’t know what you don’t know, life gets downright dangerous.

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Health Care Reform’s Tax Provisions

David Keller - The massive health care legislation, signed into law by President Obama, contains provisions that will affect every employer, but the timing of different pieces of the legislation ranges from items that apply immediately in 2010 to a variety of tax increases that become effective from 2011 to 2018.

Web Site Statistics

Jason Ezell - I have always been mesmerized with the amount of information the Internet has provided, both on the Web itself and through the data being produced by millions of people using the Web. Oh, the power we would gain from harnessing this data and molding it into usable knowledge with which to make solid business decisions.

CPO is the Way to Go

Jennifer Murphy - The economy has forced many consumers to forego the purchase of a new vehicle due to their own budgetary concerns or due to the lack of available financing. These customers are now considering certified pre-owned (CPO) vehicles as a viable alternative to new.

Streamline, Simplify and Clarify

Kirk Manzo - In Chet Holmes’ bestselling book, “The Ultimate Sales Machine,” he identifies that the reason many organizations struggle is because “management attempts to implement 4,000 different ideas. When all they really need to dominate any market is to identify their core strategies (usually about 12) and repeat them 4,000 times until everyone in the organization has mastered them!”

Internet Customers Are the Same Customers Knocking on a Different Door

Greg Wells - When customers walk into the showroom, what do we do? We greet them, right? They are greeted by a receptionist, if you have one, or by an available salesperson, but what happens when that customer isn’t greeted promptly?

The Heat is On at Century Motors of South Florida

Jennifer Murphy - Generally speaking, heated seats aren’t a popular option when purchasing a car in Florida. At Century Motors in Pompano Beach, Fla., Dealer Frank Fuzy said, “You can turn a heated seat on in South Florida … and it’s hard to tell if that heated seat gets warm.”

Inventory Acquisition 101

Brent Carmichael - The hottest topic right now in the BHPH world has to be inventory. Not only where but what to buy, how to find it and how to purchase it.

Advertising Strategies for Influencing Car Shoppers Online

Howard Polirer - Consumer shopping behavior has shifted in response to recent economic changes. Many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money.

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Can a Dealer Management System Take You to Nirvana?

Allen Dobbins - Choosing the right dealer management system (DMS) can keep an owner awake at night. Pick the wrong one, and it will affect employee morale, which could result in high employee turnover, drive productivity to the ground and lead to a negative impact on the bottom line.

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