Facts or a Story
Painting a word picture for customers is much more effective than ticking off details.
Painting a word picture for customers is much more effective than ticking off details.
Rising auto loan delinquencies, though bad news, could be another opportunity for agents to help dealers come down from pandemic highs.
The industry pushes back over cost of compliance, disclosure definitions, informed consent, and pricing rules.
There are steps you can take to protect your dealership.
Focusing on finer points can help F&I bear more of the weight of post-pandemic profit deflation.
Dealerships will sell EVs to women when they craft an experience that caters to the female buyer and address concerns about EV charging and range.
Making time for practice and customer behavior research is too important to let the inevitable rush of tasks get in the way.
Dealers should take care to avoid practices that regulators could deem to be tricks or manipulation of consumers.
Selling EVs presents extra responsibility for the dealer and the buyer. You can take it on and help your customers manage risk at home.
Finance-and-insurance vet gives straight advice on how to maximize sales efforts.
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